Magazine Genre Research- Cooking Light: Fall Soups, Stews, and Braises

     

      Cooking Light favors the age demographic of about 54 years old and female. This magazine actually reaches about six thousand more women than Food Network does.

      This addition was released in April of 2019. The magazine's title is in bright red letters to grab the attention of the reader. The cover art focuses on two bowls of stew and soup to introduce the main concept of the issue.

      Of course, Cooking Light is filled with recipes. This issue in particular is focused on heartier meals. One article is called, Dinner Tonight Weeknight Mains and includes a recipe for "Loaded Steakhouse Baked Potatoes". The picture includes a "work in progress" image which shows the tray with two finished potatoes and three that have been started. The picture takes us about half the page and underneath are the ingredients and step by step instructions. Another article is titled, Dinner Tonight 20-Minute Mains. This article is focused around fast, easy cooking. The article features "Seared Chicken with Shallots and Grapes. The picture shows the chicken cooking and a wooden spoon set on the side. This makes the reader want to taste the meal! The ingredients and directions go around the image. 

      The ads also tend to follow the theme of hearty meals. The ad for Barilla pasta includes a set plate of pasta with herbs and sun dried tomatoes. This is to show that their pasta can be used to create the recipes in the magazine. Another example is the advertisment for Uncle Ben's "Ready Rice." The ad shows a father and daughter topping off thier rice dinner together showing the family aspect to family dinners.