Target Engagement Research- SRQ Magazine

SRQ Magazine 

• The target audience between my magazine and SRQ Magazine is similar because we both are catering to the Sarasota demographic. Although my magazine is solely food and they cover local news, we are both attempting to grab the attention of the locals. 
• The magazine is marketed using social media. SRQ Magazine can be found on Facebook, Twitter, and Instagram along with its online and print version. On the Instagram page, a link to the online version of the magazine is in the bio along with the address to find their location downtown. Also in their bio, and in many posts, are the hashtags #livelocal and #thrivelocal. These allow anybody to put these hashtags on posts and instantly be connected to the magazine. This will definitely help with their engagement and increase interactions between them and their customers.  
• I would definitely like to come up with a catchy slogan that is recognizable to my magazine specifically. Whether I do hashtags on social media or another form of advertising, something catchy that people can recognize is super important for being on the minds of your target audience.  Something like a billboard could be a good way to display a catchy slogan that draws people's attention to my magazine.