Traditional Distribution

Because of the switch to all things digital, magazines are also making the switch. Online magazine subscriptions are becoming more popular then purchasing an issue at a store. Knowing this, digital distribution strategies are what magazines are now using to push their product. According to business.com, "magazine circulation companies/web portals can help with finding and retaining subscribers." Because online products reply on pushing out to potential customers based on web searches and other forms of advertising strategies, online magazines will push out to these potential costumers. The goal of advertisers is to not waste the funds used for reaching potential customers on those who won't actually purchase the product. Therefore, strategies are used to determine who is actively searching for a similar product that the product can be distributed to. Subscription are offered to keep customers purchasing the product rather than being a one-time buyer.