Audience Engagement Research- Hanako Magazine

Hanako Magazine

• This magazine is centered around Japanese culture and my issue is a Japanese cuisine issue. Because we are focusing on the same cultural group, our articles would be focusing on similar topics. The food we cover would be incredibly similar which makes our audiences similar as well. 
• As a marketing technique, Hanako gives their first time buyers a discount as an incentive to purchase a copy. To keep these new customers, the company gives points to buyers every time they order a new issue. These points can provide customers with deals later on after they purchase many copies. 
• I think a first time customer offer is a really good idea as a way to entice new customers to give the magazine a try. This shows that you care about new readers and want them to try your magazine. On the online addition I would have a "first time customer" option that requires an email so that they can get the discount along with getting their email for my email blasts.