Eating Well distributes its product digitally as well as physically. There are options to subscribe to content both on their website and on their app. Unfortunately, the app has not received pleasant rating, with consumer satisfaction at 1.6 out of 5. This is unfortunate because this will result in lack of revenue coming from their app and loss of money from subscriptions. As for your social media, their fan base in 4.4MM, according to their media kit. The 'shop' tab on the website is a great way to push product to customers. You are able to purchase cookbooks (physical copies and digital), frozen meals for purchase, and events that fans can attend.
I really like the idea of creating a cook book linked to the magazine. It could be recipes and instructions on how to create many of the meals that are pictured in the magazine edition. For example, on my table of contents, I have pictures of food that aren't specially mentioned in my article. Because of this, the cookbook could explain how to make these dishes. This will entice the person how has the magazine to also get the cookbook.
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