Southern Living utilizes a website and an app to distribute their product along with their physical copy. According to their 2020 media kit, they have 9.4MM unique users on their digital version of their magazine (the website) and 36MM page views. On social media, they push their content out to 3.1MM users on Facebook, 1.6MM on Instagram, 713K on Twitter, 563K on Pinterest, and 114K on Youtube. For their app, they have a 4.3 star rating. In their app description, they offer monthly and yearly subscriptions to their content that can be charged directly to your ITunes account.
Southern Living really shows the benefits that having a successful website can have for a magazine company. So many users are viewing the page and interacting with it which can only be beneficial for the copy. I would like to create a really interactive website that has options for a digital version of the magazine, links to social media, website exclusive blog posts and chat rooms for customers to give suggestions.
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